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FDA U-Turns | Bread For The Win | People Quitting Smoking With Psychedelics?

Plus, are you allergic to your boyfriend!

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Good Morning!

It's Wednesday, March 11, 2026, and in today’s edition of Rise & Recap, we look at:

  • Trump’s FDA backpedals on Autism medicine touted by President. 

  • Want to eat sourdough everyday? Well, go ahead!

  • People quitting smoking resorting to psychedelics not nicotine patches.

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Top headlines

SPILL THE NEWS

Health

Trump’s FDA U-Turns On Autism Medicine

The U.S. Food and Drug Administration announced on Tuesday that the drug Leucovorin has been approved for a new use: treating Cerebral Folate Deficiency, a rare neurological condition caused by low vitamin B9 levels in the brain. 

The decision clarifies that the medication is not approved to treat Autism Spectrum Disorder, despite earlier comments from Donald Trump and FDA Commissioner Marty Makary suggesting it could help autism symptoms. FDA officials say there is currently insufficient scientific evidence to support the drug’s broader use for autism, though doctors may still prescribe it off-label in some cases.

Education

Have School Breaks Gone Digital?

Many elementary schools that expanded technology during the pandemic continue giving students devices as early as kindergarten, raising concerns among some parents and experts. Surveys show most US elementary teachers say students now receive devices in class by kindergarten. 

Parents report children using iPads for games, videos, and apps during school hours. Research suggests excessive screen time may affect children’s attention, mental health, and social development. In response, parent groups across several states are pushing schools to limit screen use, while some districts are beginning to scale back classroom technology for younger students.

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Social Media

Time To Switch Up That Algorithm

Social media platforms use algorithms that analyze user behavior to keep people scrolling. These systems study what captures attention and promote similar content, often prioritizing posts that trigger strong emotions like humor, anger, or sadness. 

Experts say prolonged exposure to fast-paced online content can contribute to mental fatigue, while advances in AI have made it harder to distinguish real information from misleading material. Platforms offer limited ways to bypass algorithmic feeds, but users can adjust settings, limit recommendations, follow trusted accounts, and reset feed preferences. TikTok’s system, for example, relies heavily on watch time to decide which videos to promote.

In the know

DON’T MISS

🐟 Find a worm in your fish sandwich? The internet’s obsessed but, ew.

🤧 Wait, can you really be allergic to your boyfriends?

📺 YouTube expands AI deepfake detection tool access to protect politicians and journalists.

🍞 This is the case for eating your favorite sourdough bread everyday. Go make that sandwich, queen. 

🏛️ Donald Trump appoints Charlie Kirk’s widow, Erika Kirk, to Air Force Academy board.

🔫 Two men fire gun toward US Consulate in Toronto, authorities say.

🗿 A Trump-Epstein statue appears in Washington in the viral ‘Titanic’ pose.

🗳️ Georgia voters head to pollsto choose successor to Marjorie Taylor Greene.

Health & Wellness

FOR YOUR WELLBEING

 🚬 Trying to quit smoking with no luck? A new study in JAMA finds that more people quit smoking with psychedelics than with nicotine patches. 

😬 One in ten adults is damaging their teeth because of this nightly (and surprisingly common) habit. If you’re waking up with a stiff jaw or mysterious headaches, it’s time to address some things. 

🤧 Turns out, you could actually be biologically allergic to your own partner. Call it a cosmic intervention or a biological mismatch, doctors have clever workarounds that don't involve a breakup.

🍽️ A recently published study says you should stop eating this many hours before bed.

Decor & More

HOUSE TO HOME

🎨 Tired of boring walls? Meet “double drenching”, the bold paint trend that says goodbye to white ceilings and hello to dramatic color.

🧹 Spring cleaning can feel overwhelming. So, start with these surprisingly satisfying chores you can finish before your coffee gets cold and they’ll make your home feel cleaner in minutes.

🪵 The thrift store find designers didn’t expect: vintage matchbox holders are becoming surprisingly perfect bathroom storage.

📀 From Hilary Duff posters to Disney Channel DVDs,Gen Z’s “nestalgia” trend is turning adult bedrooms into Y2K time capsules.

Hollywood

THE FAME FRAME

🦶 Benny Blanco addresses viral “dirty feet” moment and opens up about hygiene habits.

🏠 Woman accused of targeting Rihanna’s home charged with attempted murder.

Interactive

WEIGH IN

A new partnership between Costco, Sesame, and fertility clinic network IVI RMA aims to make fertility care more accessible. For $99 a month with a Costco membership, patients can get a virtual fertility consult, diagnostics, and referrals to nearby clinics for treatments like In Vitro Fertilization (IVF) or Intrauterine Insemination (IUI). The companies say the model could cut IVF costs by thousands and reduce long wait times to see specialists. Still, critics note that affordability, insurance gaps, and clinic access remain big hurdles for many families.

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“Although the world is full of suffering, it is also full of overcoming it.”

— Helen Keller

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